Transformed ReportGarden's Infrastructure to revolutionize marketing analytics
Talking about custom dashboards and not thinking about ReportGarden, well, that can't happen. ReportGarden is a digital marketing reporting tool that allows a comprehensive performance analysis by providing a consolidated view of marketing data from various sources, enabling businesses to track key metrics and identify areas for improvement. One of the most difficult obstacles that ReportGarden addressed was a robust data platform. As the volume and complexity of marketing data grew, Report Garden recognized the need for technological storage garden upgrade. This upgrade would enable ReportGarden to continue offering top-tier services and stay ahead in the competitive digital marketing landscape. After careful consideration, ReportGarden chose GEEK Up as a Product Partner, aiming to enhance their technological capabilities and stay ahead in the competitive market!
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Dịch vụ
Implementation
01Enhance technological capabilities and stay ahead in the competitive market
GEEK Up and Report Garden embarked on a mission to replace outdated technology, focusing on enriching Report Garden's data warehouse (storage garden), improving connections to data sources, and enhancing reliability workflow management (the sequence of automated steps and processes involved in collecting, processing, analyzing, and presenting marketing data from various sources). After implementation, the system achieved significant improvements and became a pioneering digital solution: 1. Enhanced Workflow Reliability and Efficiency: Workflows are now executed reliably and efficiently, with automatic retries in case of failures, ensuring successful completion. This reliability is crucial for Report Garden's dashboards to maintain consistent and accurate data reporting. 2. Infrastructure Transformation: GEEK Up redesigned the infrastructure, transitioning from a monolithic structure to a microservices architecture. This transformation allows different services to communicate effectively through standardized protocols, facilitating seamless upgrades and new feature implementations. This ensures that when new features are added, other services continue to operate smoothly without disruption. 3. Scalability for Large-Scale Operations: The system is designed to handle large-scale operations, making it ideal for Report Garden's increasing data volumes. Up-todate, Report Garden has delivered over 1 million reports and 100,000+ dashboards to more than 7,000 agencies across 90+ countries. This scalability allows Report Garden to process and analyze large datasets without compromising performance, ensuring their reporting tools meet the growing demands of their user base.
02More user-friendly interface that can handle larger volumes of data with increased efficiency
For end-users, this partnership translates into a more user-friendly interface that can handle larger volumes of data with increased efficiency. The enhanced dashboards not only offer deeper insights but also ensure that users can navigate through their data seamlessly, making it easier to derive actionable marketing strategies.
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Thành quả
The most notable thing when working with GEEK Up is they set the bar really high. It's not just about the development teams, but when we ran a design project with them that has also worked out really well and came out in very good shape and were able to go to market much sooner than we expected. With GEEK Up, I always explain the problem statement and rest assured they work with us to figure out the right solution and come up with the use cases. The team has not just been a service provider, they are an integral part of our journey and an extension to our in-house teams. And when contemplating the overall impact of the products that we've developed with GEEK Up, the things that stand out are the efficiency, the scalability and very strong fundamentals. Iit was not just about writing code, but the strong base that was built and a robust framework. Provisioning the right infrastructure, running tests and making sure that the project is set up for success is something that has truly helped us. I think that dedication and collaborative approach makes them truly stand out in the industry!
Ashwani Chandra
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